According to a survey that was conducted in July 2023 among people in Japan who play smartphone games at least once per month, 38 percent of the respondents found it important that a game does not cost money or that the price is low when choosing a particular smartphone game. The survey also showed that one out of five respondents found it important that the controls and rules are easy to understand.
Aspects regarded as important when choosing smartphone games in Japan as of July 2023
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Other statistics that may interest you Mobile gaming in Japan
Overview
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Major companies
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Consumer behavior
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- Premium Statistic Most used devices for video games in Japan 2024
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Consumer spending
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- Premium Statistic Share of users who spent money on smartphone games in past month Japan 2023
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Cross Marketing. (July 27, 2023). Aspects regarded as important when choosing smartphone games in Japan as of July 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1342024/japan-criteria-for-choosing-smartphone-games/
Cross Marketing. "Aspects regarded as important when choosing smartphone games in Japan as of July 2023." Chart. July 27, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1342024/japan-criteria-for-choosing-smartphone-games/
Cross Marketing. (2023). Aspects regarded as important when choosing smartphone games in Japan as of July 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1342024/japan-criteria-for-choosing-smartphone-games/
Cross Marketing. "Aspects Regarded as Important When Choosing Smartphone Games in Japan as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://internal.statista.com/statistics/1342024/japan-criteria-for-choosing-smartphone-games/
Cross Marketing, Aspects regarded as important when choosing smartphone games in Japan as of July 2023 Statista, https://internal.statista.com/statistics/1342024/japan-criteria-for-choosing-smartphone-games/ (last visited June 10, 2024)
Aspects regarded as important when choosing smartphone games in Japan as of July 2023 [Graph], Cross Marketing, July 27, 2023. [Online]. Available: https://internal.statista.com/statistics/1342024/japan-criteria-for-choosing-smartphone-games/