Leading startups Indonesia 2024, by funding amount
The rise of Indonesian startups
Having the largest market size in Southeast Asia, Indonesia benefits from its predominantly young, internet-savvy workforce, enabling the creation of notable startups and unicorns for its own domestic economy. While most Indonesian startups are digital startups, their unicorn companies span a range of industries, from logistics, travel and ticketing, to financial technology services.Indonesia has eight unicorns and two decacorns: GoTo Group and J&T Express, and GoTo Group launched their initial public offering (IPO) in 2022. The first five Indonesian e-commerce platforms to attain unicorn status, Gojek, Tokopedia, Traveloka, Bukalapak, and OVO, did so before the pandemic hit the country between 2016 and 2019. In 2021, Gojek and Tokopedia merged to create GoTo Group. Not long after the merger, GoTo announced the sale of 75 percent of Tokopedia's shares to TikTok in December 2023.