Most-followed virtual creators on Instagram worldwide 2022

Published by
Valentina Dencheva,
Feb 20, 2024
In October 2022, Lu of Magalu (handle: @magazineluiza) was the most followed virtual creator on Instagram, having amassed six million followers. Lu was created in 2009 and represents the Brazilian retailer Magalu (Magazine Luiza). Nobody Sausage, created by artist Kael Cabral, ranked second with 4.3 million followers.

Leading virtual creators on Instagram worldwide as of October 2022, by number of followers (in millions)

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Release date

November 2022

Region

Worldwide

Survey time period

October 11, 2022

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Statistics on " Instagram advertising and marketing "

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Overview

3

Usage

5

Metrics

5

Successful brands

3

Competitors

4

Influencers

8

Audience

5

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Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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