Digitally native and established brands D2C e-commerce sales growth in U.S. 2020-2025
Both digitally native and established brands saw a reduction in growth in direct-to-consumer (D2C) sales between 2020 and 2022, with the former falling drastically from 40 percent to 5.5 percent. From 2023 and continuing into 2025, forecasts suggest D2C sales from both types of brands will be growing at relatively similar rates.