First choice of 15-minute entertainment for female consumers aged 18-24 U.S. 2022
In a survey of U.S. consumers conducted in October 2022, it was found that more than half of young women aged 18 to 24 were likely to use social media when they had about 15 minutes to spare. Big brand SVODs were mentioned by 16 percent of this group. Streaming music was the next most popular type of entertainment for seven percent of respondents.