Consumers' main concerns about beauty products Indonesia 2019-2023

Published by Hanadian Nurhayati-Wolff, Jul 6, 2023
According to a survey on beauty index in Indonesia in 2022, product safety gained more attention from respondents as their main concern when choosing a beauty product, from less than half of the respondents in 2019 to nearly 80 percent in 2023. On the other hand, fewer Indonesian women in 2023 were considering beauty products that were recommended by influencers compared to in 2019.

Consumers' leading concerns in choosing beauty products in Indonesia from 2019 to 2023

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Release date

December 2022

Region

Indonesia

Survey time period

October to November 2022

Number of respondents

9,010

Age group

12-66 years

Special properties

among Indonesian women

Method of interview

Online survey

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