The majority of Spanish consumers across all age groups purchase beauty items such as makeup, skin care, and bath and body products to feel more comfortable in their skins. Approximately half of Gen X and Baby Boomers, as well as one-third of Gen Z and Millennials chose it as the top factor driving their purchase decisions, with self-pampering following as a unanimous runner-up.
Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation
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Spanish overview
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Sales
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- Premium Statistic Leading perfume and cosmetic wholesalers by revenue in Spain 2021
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Leading retailers
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- Premium Statistic Leading cosmetic and toiletry retailers by revenue in Spain 2021
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Consumption and purchase criteria
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Further related statistics
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Klarna. (February 1, 2022). Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/
Klarna. "Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation." Chart. February 1, 2022. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/
Klarna. (2022). Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/
Klarna. "Leading Reasons Why Spanish Consumers Decide to Purchase a Beauty Item in 2022, by Generation." Statista, Statista Inc., 1 Feb 2022, https://internal.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/
Klarna, Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation Statista, https://internal.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/ (last visited June 10, 2024)
Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation [Graph], Klarna, February 1, 2022. [Online]. Available: https://internal.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/