France: B2B suppliers challenges by 2025

According to a survey carried out in France, one in two business-to-business (B2B) suppliers will be challenged to increase their e-commerce revenue by 2025. Moving customer purchases and therefore offline sales to online channels is expected to be the second-biggest challenge, with 38 percent of answers. Third in the ranking came customer data management, another area requiring suppliers' efforts by 2025.

Biggest challenges of B2B e-commerce suppliers in France by 2025

Characteristic	Share of respondents answering very much or a little
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Release date

May 2023

More information

Region

France

Survey time period

December 2022 to February 2023

Number of respondents

52 B2B suppliers*

Method of interview

Questionnaire

Supplementary notes

*decision-makers responsible for or involved in their company's digital and e-commerce strategy and projects for B2B customers. 37% of the decision makers are in companies with 1,000 or more employees, 30% with 100 to 999. The survey panel includes distributors, e-commerce specialists, and manufacturers.
Two answers were possible.

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