In a survey conducted in 2022 among consumers in Vietnam, about 63 percent said that social media posts had influenced their purchase of skincare and makeup products. About 62 percent of respondents made purchase decisions after being influenced by social media for clothing and accessories.
Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category
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McKinsey & Company. (February 23, 2023). Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/
McKinsey & Company. "Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category." Chart. February 23, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/
McKinsey & Company. (2023). Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/
McKinsey & Company. "Share of Consumers Whose Purchase Decision Were Influenced by Social Media in Vietnam as of December 2022, by Category." Statista, Statista Inc., 23 Feb 2023, https://internal.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/
McKinsey & Company, Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category Statista, https://internal.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/ (last visited June 10, 2024)
Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category [Graph], McKinsey & Company, February 23, 2023. [Online]. Available: https://internal.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/