Social network advertising spending in the U.S. was estimated at 49 billion U.S. dollars in 2021.
During a June 2021 survey fielded in the United States, 35 percent of respondents stated that their purchasing decisions were influences by social media ads; among respondents born between 1998 and 2006 (Generation Z), the share stood at 50 percent, Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group
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Other statistics that may interest you Influencer marketing in France
Overview
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- Premium Statistic Ad spending of traditional & digital media France 2018-2023
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Creators' perspective
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- Premium Statistic Most preferred social media for influencer marketing in France 2023
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- Premium Statistic Influencers' earnings in France 2021-2023
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Consumer insights
5
- Premium Statistic France: social networks used regularly 2022
- Basic Statistic Primary online channel for brand research in France 2024
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- Premium Statistic Most popular influencer genres in France 2024
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Spotlight: Instagram & TikTok
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- Premium Statistic France Instagram users 2024, by gender
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Further related statistics
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- Resources shoppers use most often to make purchase decisions in the UK 2013
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Social network usage for news access worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Per capita consumer spending in India 1974-2012
- Online advertising of companies in China 2016
Further Content: You might find this interesting as well
Statistics
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Social network usage for news access worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Per capita consumer spending in India 1974-2012
- Online advertising of companies in China 2016
eMarketer. (August 2, 2021). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group [Graph]. In Statista. Retrieved June 17, 2024, from https://internal.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer. "Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group." Chart. August 2, 2021. Statista. Accessed June 17, 2024. https://internal.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer. (2021). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group. Statista. Statista Inc.. Accessed: June 17, 2024. https://internal.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer. "Share of Consumers Whose Purchasing Decisions Were Influenced by Social Media Advertising in The United States as of June 2021, by Age Group." Statista, Statista Inc., 2 Aug 2021, https://internal.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/
eMarketer, Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group Statista, https://internal.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/ (last visited June 17, 2024)
Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group [Graph], eMarketer, August 2, 2021. [Online]. Available: https://internal.statista.com/statistics/308217/us-generations-social-media-purchasing-influence/