Most used fashion stores among Gen Z in the UK 2023
Primark was the leading fashion store in the UK, based on brand usage among Generation Z in 2023. The predominantly UK based retailer is used by 59% of internet users, 11 percentage points more than second placed H&M.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.