Preference for Threads among influencers India 2023
According to a study on influencer marketing across India in 2023, half of the surveyed social media influencers indicated that they downloaded the application, Threads, to check out the interface and the hype around it. A fair share also claimed to prefer the Meta-owned platform to X, formerly Twitter. Yet more than 20 percent of responses did not reflect any affinity for the new micro-blogging site at all.