Biggest buy now, pay later (BNPL) apps in Colombia 2015-2023, based on downloads
Pure play BNPL provider Addi attracted more downloads in Colombia than the PayPal app did over the course of 2023. This is according to research into approximately 150 different apps that either offer buy now, pay later directly, or are closely affiliated with it. Bogota-based Addi is widely considered one of Latin America's main BNPL startups. The company raised 140 million U.S. dollars worth of venture capital and was planning to expand to Mexico in 2022. Consumers can use the app to split purchases across three months, although it does allow extensions up to 24 months.