This timeline shows Dr Pepper Snapple's annual marketing and advertising expenses from 2008 to 2017. In 2017, the ad spend amounted to about 547 million U.S. dollars. Dr Pepper Snapple is a soft drink company, headquartered in Plano, Texas, United States. The company's core brands include Canada Dry, 7Up, A&W, Sunkist, and Sun Drop.
Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars)
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Advertising expenditure
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Further related statistics
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- Expected change in marketing spending according to CMOs in the U.S. 2012-2024
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- Sectors with the highest marketing spend based on revenue share in the UK 2016
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- Annual paid search marketing budget in the UK in 2013
- Content marketing spending change planned in the United Kingdom (UK) 2012-2017
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Marketers' budget growth predictions worldwide 2017
- Investments in martech categories in the U.S. 2021
- Allocation of marketing technology budget 2016, by target
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Statistics
- Expected change in marketing spending according to CMOs in the U.S. 2012-2024
- Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Digital ad channels with increased ad spend in the U.S. 2024
- Annual paid search marketing budget in the UK in 2013
- Content marketing spending change planned in the United Kingdom (UK) 2012-2017
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Marketers' budget growth predictions worldwide 2017
- Investments in martech categories in the U.S. 2021
- Allocation of marketing technology budget 2016, by target
- Annual marketing budgets in public libraries in the U.S. 2018
- B2B planned spending changes on martech in the U.S. 2021
- U.S. small businesses: presence of marketing budget 2016
- U.S. businesses social media marketing budget share 2021, by industry
- Marketers' opinions on marketing budget SEA 2019
- Latin America: reasons for not investing in social listening 2019
Dr Pepper Snapple. (February 14, 2018). Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/
Dr Pepper Snapple. "Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars)." Chart. February 14, 2018. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/
Dr Pepper Snapple. (2018). Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/
Dr Pepper Snapple. "Dr Pepper Snapple's Advertising and Marketing Expenses Worldwide from 2008 to 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 14 Feb 2018, https://internal.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/
Dr Pepper Snapple, Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars) Statista, https://internal.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/ (last visited June 10, 2024)
Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars) [Graph], Dr Pepper Snapple, February 14, 2018. [Online]. Available: https://internal.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/