Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAs of the third quarter of 2023, WhatsApp was the most used social media platform in Argentina for 93 percent of the country's online audiences. Instagram and Facebook followed, being used by 86.5 and 81.9 percent of Argentinian internet users each. TikTok and Facebook Messenger were accessed by around 57.3 and 53.9 percent of users, while X, Pinterest and Telegram accounted for smaller audience shares.
The three YouTube channels in Argentina with the largest number of video views as of December 2023 are all focused on children. El Reino Infantil, a hit created by Argentinian entrepreneur Roberto Pumar, along with La Granja de Zenón (which is another series by Pumar) and Argentina's Disney channel collectively had over 111 billion views.
You only have access to basic statistics.
Business Solutions including all features.
Overview
Performance
Usage
Facebook and Messenger
Video
Other networks
Digital advertising
Further related statistics