In 2022, it was found that cinema ads were the most liked ads among Swedish consumers. During a survey, 33 percent of responding adults (18 to 79 year of age) said they liked or really liked this type of advertising. The most disliked were ads on broadcast linear TV, with 72 percent of respondents saying they disliked or really disliked such ads.
Attitudes towards advertising among consumers in Sweden as of June 2022, by medium
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in Sweden
Overview
6
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Western Europe 2023, by country
- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Digital ad spend growth in Sweden 2021-2022
- Premium Statistic Digital ad spend per capita in Sweden 2020-2021
- Premium Statistic Digital advertising spending share in Sweden 2019-2028, by device
Formats
8
- Premium Statistic Distribution of digital ad spend in Sweden 2022, by format
- Premium Statistic Display ad spend in Sweden 2020-2022
- Premium Statistic Video ad spend in Sweden 2016-2022
- Premium Statistic Search ad spend in Sweden 2020-2022
- Premium Statistic GoogleAds CPC in Europe 2023, by country
- Premium Statistic Political ad spend on Google in the European Union & the UK 2020-2023
- Premium Statistic Podcast ad spend in Sweden 2019-2022
- Premium Statistic Podcast advertising effectiveness in Sweden 2021
Social media
7
- Premium Statistic Social media ad spend in Sweden 2020-2022
- Basic Statistic Social network usage of countries inside the European Union 2014-2021, by country
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Number of brands followed on social media in Sweden 2021
- Premium Statistic Preferred social media marketing content in Sweden 2021
- Premium Statistic Social media actions of brand followers in Sweden 2021
- Premium Statistic Reasons to stop following a brand on social media in Sweden 2021
Programmatic
3
Consumer insights
6
- Premium Statistic Attitudes towards advertising in Sweden 2022, by medium
- Premium Statistic Gen Z attitudes to online advertising in Sweden in 2023
- Premium Statistic Media with most relevant ads in Sweden 2021
- Premium Statistic Effectiveness of online advertising in Sweden 2021
- Premium Statistic Media with too many ads in Sweden 2021
- Premium Statistic Frequency of ad blocker use in Sweden 2021
Further related statistics
8
- Perception of advertising among children in Sweden 2016, by media channel
- Cumulated advertising spending in Sweden 2020, by media
- Advertising revenue change in Denmark in 2016, by media
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- SMBs in the U.S. - most effective marketing media 2014
- Media split in Malaysia 2015
- Change in advertising spending in Chile 2023, by medium
- Advertising spending share in the UAE 2008-2015, by medium
Further Content: You might find this interesting as well
Statistics
- Perception of advertising among children in Sweden 2016, by media channel
- Cumulated advertising spending in Sweden 2020, by media
- Advertising revenue change in Denmark in 2016, by media
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- SMBs in the U.S. - most effective marketing media 2014
- Media split in Malaysia 2015
- Change in advertising spending in Chile 2023, by medium
- Advertising spending share in the UAE 2008-2015, by medium
Sveriges Annonsörer. (August 25, 2022). Attitudes towards advertising among consumers in Sweden as of June 2022, by medium [Graph]. In Statista. Retrieved June 17, 2024, from https://internal.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Attitudes towards advertising among consumers in Sweden as of June 2022, by medium." Chart. August 25, 2022. Statista. Accessed June 17, 2024. https://internal.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. (2022). Attitudes towards advertising among consumers in Sweden as of June 2022, by medium. Statista. Statista Inc.. Accessed: June 17, 2024. https://internal.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Attitudes towards Advertising among Consumers in Sweden as of June 2022, by Medium." Statista, Statista Inc., 25 Aug 2022, https://internal.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer, Attitudes towards advertising among consumers in Sweden as of June 2022, by medium Statista, https://internal.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/ (last visited June 17, 2024)
Attitudes towards advertising among consumers in Sweden as of June 2022, by medium [Graph], Sveriges Annonsörer, August 25, 2022. [Online]. Available: https://internal.statista.com/statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/