Brand actions causing unfollows on social media in the U.S. 2016

Published by Statista Research Department, Aug 31, 2016
This statistic shows the leading brand actions on social media that prompt users to unfollow brand pages as of July 2016. According to the survey, 46 percent of respondents have unfollowed a brand's social media page because the brand posted too many promotional messages.

Leading brand actions on social media that prompt users in the United States to unfollow brand pages worldwide as of July 2016

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Release date

August 2016

Region

United States

Survey time period

July 5, 2016 to July 11, 2016

Number of respondents

1,022 respondents

Special properties

based on Facebook, Instagram, and Twitter users

Method of interview

Online survey

Supplementary notes

Figures have been rounded

Citation formats
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Other major platforms

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