Museums and archaeological areas with the highest attendance in Italy 2019-2022
What are the most visited museums in Italy? In 2022, the archaeological park of the Colosseum, also known as the Flavian Amphitheater, recorded the highest attendance, with roughly 9.8 million visitors. This figure denotes a sharp annual increase, also surpassing the attendance from 2019, the year before the coronavirus (COVID-19) pandemic. In 2022, the Uffizi Galleries in Florence and the archaeological site of Pompeii followed in the ranking, with over four and three million visitors, respectively.
Has the income of museums in Italy recovered from the impact of COVID-19?
Following the significant rise in museum visitors in 2022, the income of state museums and similar institutions in Italy also bounced back that year, exceeding 230 million euros. This figure, however, did not catch up yet with the peak in earnings from 2019. That said, some of the tourist attractions with the highest income in Italy, like the Colosseum, reported higher income figures in 2022 compared to 2019.
What are the most popular digital tools offered by Italian museums?
According to a March 2023 survey, QR codes and beacon devices were the most popular digital tools offered by museums in Italy, with four in ten institutions using these technologies to enhance the museum visit. Meanwhile, 12 percent of surveyed museums relied on virtual reality (VR) technologies.