market with highest social ad spend in Europe, followed by Germany and France.
In 2022, social media advertising spending in Europe stood at 10.9 billion euros, growing with 7 percent year-on-year. The United Kingdom is by far the Social media advertising spending in Europe from 2016 to 2022 (in billion euros)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in Europe
Overview
7
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital marketing spending growth in Europe 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2022
Formats
8
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Video ad spend in Europe 2021-2022
- Premium Statistic Search ad spend in Europe 2013-2022
- Premium Statistic Digital audio ad spend in Europe 2019-2022
- Premium Statistic Podcast ad spending in Europe 2018-2023
- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
Social media
6
- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media ad spend in Europe 2019-2022, by format
- Premium Statistic Social media ad spend growth in Europe 2017-2022
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Social media users in Europe 2020-2029
- Premium Statistic Average daily social media use in selected European countries 2023
Programmatic
6
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Marketer insights
8
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
- Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
Further related statistics
12
- Social media advertising spending in the U.S. 2012-2019, by type
- Attitudes towards media ads in the U.S. 2022
- Social display ad send in the UK 2021-2023
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Social network ad spend in Asia Pacific 2013-2016
- Social network ad spend growth in Asia Pacific 2013-2016
- Social network ad spend per user in Asia Pacific 2013-2016
- Social network ad spend per user in the Middle East & Africa 2013-2016
- Social network video ad spending in the U.S. 2019-2023
- Brands purchased through Instagram advertisements in the U.S. 2019
- CyberBuzz's profit FY 2017-2023
- Levels of body-weight confidence among social media models in Norway 2019, by gender
Further Content: You might find this interesting as well
Statistics
- Social media advertising spending in the U.S. 2012-2019, by type
- Attitudes towards media ads in the U.S. 2022
- Social display ad send in the UK 2021-2023
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Social network ad spend in Asia Pacific 2013-2016
- Social network ad spend growth in Asia Pacific 2013-2016
- Social network ad spend per user in Asia Pacific 2013-2016
- Social network ad spend per user in the Middle East & Africa 2013-2016
- Social network video ad spending in the U.S. 2019-2023
- Brands purchased through Instagram advertisements in the U.S. 2019
- CyberBuzz's profit FY 2017-2023
- Levels of body-weight confidence among social media models in Norway 2019, by gender
IAB Europe. (May 28, 2023). Social media advertising spending in Europe from 2016 to 2022 (in billion euros) [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. "Social media advertising spending in Europe from 2016 to 2022 (in billion euros)." Chart. May 28, 2023. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. (2023). Social media advertising spending in Europe from 2016 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. "Social Media Advertising Spending in Europe from 2016 to 2022 (in Billion Euros)." Statista, Statista Inc., 28 May 2023, https://internal.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe, Social media advertising spending in Europe from 2016 to 2022 (in billion euros) Statista, https://internal.statista.com/statistics/899269/ad-spend-social-vs-other-display/ (last visited June 10, 2024)
Social media advertising spending in Europe from 2016 to 2022 (in billion euros) [Graph], IAB Europe, May 28, 2023. [Online]. Available: https://internal.statista.com/statistics/899269/ad-spend-social-vs-other-display/