Cafe brand preference in South Korea 2023

Published by
Nina Jobst,
Jan 15, 2024
According to a survey among South Korean consumers in April 2023, Starbucks was by far the most preferred cafe brand, with more than a quarter of respondents answering that way. Following were the franchises Mega Coffee and Paik's Coffee, with 14.3 and eight percent of respondents' answers each.

Preferred cafe brands in South Korea as of April 2023

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Release date

April 2023

Region

South Korea

Survey time period

April 6, 2023

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

The survey result was corrected by weighting the responses based on the country's demographics in January 2023.

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