Smartphone market share in Hong Kong 2018-2023, by vendor
Smartphone ecology in Hong Kong
With a penetration rate of almost 97 percent, Hong Kong has a very beneficial ecology for the smartphone industry. The ownership of smartphones is even higher among people aged between 15 to 54 as almost everyone in this age group owns a smartphone. In terms of education level, the smartphone penetration rate among Hong Kongers who had a post-secondary education was 99.8 percent as of September 2022.
Smartphone market in Hong Kong
Hong Kong has long been a huge fan of Apple from an early stage. Apple’s market share has fluctuated from over 43 percent since end of 2017, which rose in November 2018 to over 60 percent because of the launch of iPhone XR and dropped back to 44 percent at the end of 2019. Meanwhile, the second market player has been Samsung with a quarter of the market share in Hong Kong.