Social media reach among LGBT consumers in Canada in 2017, by generation
This statistic presents information on the share of LGBT consumers who used selected social media networks in the past 30 days in Canada as of July 2017, sorted by generation. The data reveals that Facebook was the most popular social media platform among LGBT Millennials, followed by YouTube. The usage of social networks was generally lower among Baby Boomers, particularly Snapchat. Just four percent of Baby Boomers said that they had used Snapchat in the last 30 days, compared to 46 percent of Millennials.