Media habits changed over time, driven by the recent years' rapid technological development, in particular broadband expansion, the availability of wireless internet, and smart mobile devices. More and more of the consumption takes place online, and streaming platforms provided by, amongst others, Spotify, Netflix, Amazon, and Walt Disney are the biggest winners of this transformation process.
The trend is away from analogue radio towards streaming radio and especially podcasts; away from watching content on regular TV sets, towards online video platforms. The same development can be observed with the use and purchase of newspapers and magazines, books, and music. On top of that, in-home media consumption as well as digital subscriptions within different media will evolve, fueled by the changes to consumption caused by the coronavirus pandemic outbreak, and further driven by the impact of growing inflation and the looming recession.

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Trending Facts & Insights

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Industry Definition

The media industry is a multi-faceted market that can primarily be divided into the following subsectors: books and publishing, news, audio, TV, video, and film. Statista offers comprehensive data on these traditional and digital media channels and provides relevant insights into the ever-expanding global media landscape.

Media data on Statista’s platform comprises key industry figures for online and offline media. The database contains statistics on overall media spending and revenue as well as financial data split by media format. Reach and penetration rates for audiovisual technologies are included alongside up-to-date subscription numbers for leading SVoD platforms, print content, and music streaming services. In addition, information on media usage and consumer preference highlights the latest trends and challenges faced by the media industry today.

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