Most popular online purchase categories in Ukraine 2018
In Ukraine, fashion was the leading category for online purchases made by consumers in 2018 at about 58 percent. Following was IT and mobile devices, with 50 percent of Ukrainian consumers making online purchases in this category. Products in the food and beverage category such as alcoholic drinks, packaged and fresh food were generally not purchased online. Less than 10 percent of consumers made purchases in these categories online in Ukraine.
