Beverage brands' ad expenditure share in China H1 2019, by medium
In the first half of 2019, television remained the top priority for the beverage brands in advertising in China. Although beverage advertisers reduced their spending on TV by around 20 percent, the expenditure still accounted for 83.6 percent of the total budgets. Newspapers and magazines were the least favorable advertising media, while the internet and elevator posters were becoming more popular.