Global brand value comparison of H&M and Zara from 2010 to 2023
In 2023, the Zara brand was valued at approximately 16.5 billion U.S. dollars. In comparison, the value of the H&M brand was just under 13.65 billion U.S. dollars that year. This widened the gap between Zara and its fast fashion counterpart. Fast fashion refers to the business model of certain companies in the fashion industry. It is based on the process of inexpensive designs which move quickly from the catwalk to stores to meet new trends.