Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowVitamin and supplement spend of U.S. consumers per shopping trip 2019, by generation
In 2019, millennial consumers in the United States spent an average of 62.73 U.S. dollars per trip on vitamins and supplements. Conversely, the average spend per trip on vitamins and supplements of consumers who fall under the greatest generation age category was 129.58 U.S. dollars that year.
