Leading KPIs of video advertising campaigns performance in Italy 2018-2019
In the two-years 2018 and 2019, Italian companies used several performance indicators to evaluate the effectiveness of their video online advertising campaigns. Indicator such as the reach of the video was the most used to check for an increase in company's awareness. On the other hand, engagement rate was mainly used to evaluate the effect of the campaign on the consideration of the consumers towards the company.