Aspects to consider among the 90s generation when buying a car in China 2019

Published by
Wenyi Zhang,
Jan 3, 2024
As of April 2019, around 30 percent of the respondents born in the 1990s in China stated that they regarded functionality vital when purchasing a car. Only 16 percent of respondents relied on a word of mouth when making a car purchase decision.

Main points considered by the 90s generation when purchasing a vehicle in China as of April 2019

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Release date

January 2020

Region

China

Survey time period

March to April 2019

Number of respondents

3,020 respondents

Age group

20-29 years old

Special properties

90s generation who bought a car in the last year or intend to buy one in the next half a year

Method of interview

Face-to-face interview, online survey

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