Attitudes towards TV ads in the U.S. 2019, by audience type
During an early 2019 study of attitudes towards TV advertising in the United States, it was found that more than half of linear TV audiences in the country stopped paying attention to ads as soon as hey came on during a TV show. However, 21 percent of respondents from this group also said they didn't skip ads that were relevant to them. The same was true for 25 percent of SVoD subscribers and 19 percent of all consumers on average.