Most used platforms for live streaming shopping in China 2020
According to the survey about live streaming sales in China, approximately 62.5 percent of respondents purchased their goods on Taobao Live. About 40.7 percent of respondents said they did their live streaming shopping on Tmall. Most of the consumers shopped on traditional e-commerce platforms, while some consumers chose to buy on social platforms like Douyin, known as Tik Tok globally.
