J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowLeading challenges to growing trade show attendance worldwide 2019
In 2019 a study was conducted among global event marketing industry professionals, asking about the leading challenges they met when trying to grow their trade show attendance. The survey results show that top concern on the mind of 53 percent of respondents was actually reaching their target audience. Converting digital traffic to pre-registration was a challenge for 38 percent of survey participants.
