Reasons online purchases after coronavirus lockdown lift South Korea 2020, by gender

Published by
Nina Jobst,
Jan 23, 2024
According to a survey conducted by Rakuten Insight, around 57.6 percent of female respondents stated that they considered purchasing the items they bought online during the pandemic after the measures have been lifted because of the convenience. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.

Leading reasons for online purchases after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020, by gender

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Release date

June 2020

Region

South Korea

Survey time period

May 7 to 30, 2020

Number of respondents

7,447 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Why would you continue with purchasing items online/on e-commerce sites?"

The survey was conducted among 3,393 female and 4,054 male South Koreans.

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