Social media app 7-day user retention ratio in China 2020, by selected brand

Published by
Lai Lin Thomala,
Feb 17, 2022
Tencent's social media app WeChat has become a part of daily life of many Chinese people. Its day 7 user retention rate stood as high as 98.3%. The rising popularity of short video apps like Douyin and Kuaishou has made Chinese social media scene more vibrant apart from Tencent's dominance.

7-day user retention ratio of social media apps in China as of March 2020, by selected app

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Release date

April 2020

Region

China

Survey time period

March 2020

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