Most-used e-commerce apps among female users in China 2020-2021
As of January 2021, Alibaba's Taobao was the most popular mobile shopping app among female consumers in China. The app reached a penetration rate of almost 75 percent among monthly active female mobile internet users. Pinduoduo and JD.com were another two prominent online shopping platforms in China's mobile commerce arena, with about 56 and 30 percent rate of reach among female users respectively at the beginning of 2021.