U.S. Gen Z and boomers Black Friday spend share 2021 | Statista

In 2021, baby boomers in the United States spent approximately 70 percent of their Black Friday budget in brick and mortar stores. In contrast, Gen X consumers spent around 60 percent of their Black Friday holiday budget in physical stores and about 40 percent online. Out of all generations, U.S. millennials were the top online spenders that year.

Share of total offline and online expenditure among Generation X and baby boomers in the United States during Black Friday in 2021

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Release date

2021

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Region

United States

Survey time period

November 26, 2021

Supplementary notes

The source did not provide the date of release.

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