Social media ad reach in Hong Kong 2023, by platform

Published by
Lai Lin Thomala,
Mar 21, 2024
In 2022, marketers could possibly reach around 6.46 million audience in Hong Kong by posting ads on YouTube, around 86 percent of the city's total population. In comparison, Facebook was reported to have around 4.5 million ad viewers each.

Number of potential audience reached by major social media platforms in Hong Kong in 2023 (in millions)

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Release date

February 2024

Region

Hong Kong

Survey time period

2023

Supplementary notes

* According to the source, the number of users detected on X could far exceed the actual user number.

Audience figures may include duplicated or fake accounts or accounts that do not represent human individuals. Figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Statistics on " Social media in Hong Kong "

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Other statistics that may interest you Social media in Hong Kong

Overview

8

Usage

8

YouTube

6

Facebook

7

Instagram

6

Others

5

Further related statistics

3

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Topics

Social media in Hong KongSmartphone market in Hong KongSocial media in ChinaSocial media in TaiwanSocial media in the Asia-Pacific region
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