Average conversion rate of leading online e-tailers in Mexico 2022

Published by
Stephanie Chevalier,
Aug 17, 2023
Among the leading online fashion retailers in Mexico, Mercado Libre and Amazon had the highest brand conversion rate, each at 69 percent, according to a 2022 survey of e-shoppers in this category. SHEIN was close on its heels with 67 percent, followed by Liverpool at 66 percent.

Average brand conversion rate of most popular online fashion retailers in Mexico in 2022

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Release date

November 2022

Region

Mexico

Survey time period

August 1 to 22, 2022

Number of respondents

1,010 respondents

Age group

18-55 years

Special properties

among users who purchased clothing, shoes or accessories online in the last six months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Average conversion rate is calculated as an average of the following indicators:
- % visit/brand awareness
- % registration/visit
- % occasional purchase/visit
- % recent/occasional purchase
- % favorite/occasional

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Topics

Fashion e-commerce in MexicoFashion e-commerce in the United StatesE-commerce in MexicoSustainability in e-commerceFashion in the metaverse
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