Most used online purchasing channels in China 2022, by gender

Published by
Xin Ou,
Feb 27, 2024
According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, respectively 96 percent of female and male respondents who shopped online said they used e-commerce marketplaces. Meanwhile, half of the surveyed female online shoppers said they bought things via social commerce, while only 39 percent of male respondents said the same.

Share of female and male consumers who made online purchases in China as of June 2022, by channel

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Release date

July 2022

Region

China

Survey time period

June 12 to 30, 2022

Number of respondents

4,074 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question:
Where did you make your online purchases from in the last 3 months? (Choose all that apply)

The survey was conducted among 2,447 female and 1,627 male respondents.

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