Leading metrics B2B marketers used to track content performance worldwide 2023
During a 2023 global survey among business-to-business (B2B) marketers, 73 percent reported using conversions to measure the performance of their content marketing efforts. Email engagement and website traffic tied in second place, each mentioned by 71 percent of respondents as key performance indicators (KPIs) in B2B content marketing. According to the same study, brand awareness and lead generation were the