Quarterly Apple Pay penetration, online or offline, in the UK 2020-2024
Apple Pay adoption for in-store payments in the United Kingdom was higher in 2023 than it was in early 2020, signaling a growing use among consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Apple Pay in the past 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Six out of 10 respondents from the UK indicated they had used Apple Pay in a POS setting between April 2023 and March 2024 — with an additional four out of 10 saying they used Apple Pay during this same time for online payments.