Share of moviegoers interested in movie series in the U.S. 2023, by generation
In a recent survey conducted in the United States, moviegoers were asked about their interest in watching film franchises. The results showed that millennials had the highest response, with 32 percent expressing interest in watching movie series. They were closely followed by GenZers, with 31 percent, and GenXers, with 16 percent. On the other hand, baby boomers showed the least interest, with only eight percent expressing interest in film franchises.