Marketing areas with highest investments among SMEs in Western Europe 2021

Published by
J. G. Navarro,
Jan 6, 2023
During a survey carried out among owners and directors of small and medium-sized enterprises from Belgium, France, Germany, the Netherlands and Spain, 14.5 percent of respondents stated they would be investing in social media marketing in 2021; 13.3 percent said they were planning to invest in traditional advertising.

Most invested-in marketing areas among SMEs in Western Europe in 2021

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Release date

February 2021

Region

Europe

Survey time period

November 27 to December 7, 2020

Number of respondents

498 respondents

Special properties

among owners or directors of small and medium-sized enterprises (SMEs) from Belgium, France, Germany, the Netherlands and Spain

Method of interview

Online survey

Supplementary notes

Original question: "In what area(s) will you invest in 2021?"
An SME (small and medium sized enterprise) is defined as a company with fewer than 250 employees and a maximum of 50 million euros annual revenue.

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