Breakdown of online advertising market revenue in Italy 2015-2020
This statistic illustrates the online advertising market revenues in Italy from 2015 to 2020. Over the considered years, online platforms have generated increasing revenues from advertising. In 2020, they are expected to account for 80 percent of the online advertising market, while the share of revenues generated by publishers has decreased from 32 percent in 2015 to 20 percent in 2020.