Snapchat: leading brand follower add methods 2016-2017
This statistic presents the distribution on new brand followers on Snapchat based on add method from the first quarter of 2016 to the second quarter of 2017. During the most recently measured period, deeplinks have overtaken usernames as the most popular way of following a brand's Snapchat channel - 57 percent of users added a brand via custom deeplink.