Top reasons of online shoppers worldwide to purchase at a marketplace 2019

Published by
Stephanie Chevalier,
May 4, 2022
According to a global online shopper survey in January 2019, 63 percent of responding online shoppers stated that their primary reason in purchasing a product at a marketplace over that of a retailer was due to the fact that marketplace places offered better and more competitive prices relative to that of retailers.

Leading reasons for purchasing at a marketplace instead of a retailer according to online shoppers as of January 2019

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Release date

August 2019

Region

Worldwide

Survey time period

December 2018 to January 2019

Number of respondents

18,000 respondents

Age group

17 years and older

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

The survey was administered online to 18,000 consumers in 10 languages across 15 countries between December 2018 and January 2019. All participants made at least two online orders that required delivery in the three months prior to taking the survey.

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Statistics on " B2C e-commerce in Japan "

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Overview

4

Segments

5

B2C services

3

Major platform operators

5

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

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