Mexico: strongest non-luxury auto brands 2019

Published by
Mathilde Carlier,
Jul 21, 2021
In the fourth quarter of 2019, Volkswagen ranked first with 53 percent for overall score in customer-brand relationship. Nissan and Honda followed up in second and third place with 49 and 47 percent, respectively.

The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score

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Source

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Release date

January 2020

Region

Mexico

Survey time period

Q4 2019

Supplementary notes

Brand love/strength scores were taken from extracts of the Automotive Brand Love Study - Mexico Q4 2019, published in 2019 by Insights 4 Less, LLC. The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.

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