Out-of-home advertising distribution by social status in Spain 2020

Published by
Amy Watson,
May 22, 2024
This statistic displays the percentage distribution of outdoor advertising in Spain in 2020, arranged by socioeconomic status*. Middle socioeconomic groups represented the largest consumers of out-of-home advertising, accounting for 27 percent over the total. IC groups featured a monthly income that ranged from 1,603 euros to 2,145 euros.

Percentage distribution of outdoor advertising in Spain in 2020, by socioeconomic status

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Release date

2021

Region

Spain

Survey time period

2020

Number of respondents

30,412 respondents

Age group

14 years and older

Supplementary notes

*According to the source, on this scale, IA1 category refers to the population with the highest income and IE2 category refers to those with the lowest income.
- IA1: >€3,005 per month
- IA2. €2,452 to €3,005 per month
- IB: €2,146 to €2,451 per month
- IC: €1,603 to €2,145 per month
- ID: €1,313 to 1,312 per month
- IE1: €745 to €1,312 per month
- IE2: <€745 per month

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