D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowCharitable donation influence on Canadian choice of brand/retailer by generation 2019
This statistic shows the share of consumers who are more likely to buy from retailers or brands offering charitable donations with purchases in Canada in 2019, by generation. Some 55 percent of Millennials and Generation Z respondents stated that they were more likely to buy from a retailer or brand that offers a charitable donation with purchase.
