Instagram influencers who use the follow/unfollow method worldwide by profile size 2018 l Statistic

This statistic illustrates the percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by profile size. According to the findings, the group of influencers that had the lowest rate of implementing this technique were those with over one million followers. Only 4.93 percent of influencers from this group utilized this technique, while in comparison influencers who had between 20 to 100 thousand followers had the highest usage rate with 28.4 percent.

Percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by number of followers

Characteristic	Share of accounts
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Release date

February 2019

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Region

Worldwide

Survey time period

December 2018

Supplementary notes

Source defines the follow/unfollow technique, aka, "mass following", as a method commonly used by influencers to find new followers. The mechanics of this method are as defined:
1. An influencer's account follows you, or likes, or posts a comment on Instagram.
2. You get a notification and follow them back.
3. They unfollow you after a couple of days.

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